Email Marketing Step by Step Success
EMAIL MARKETING :
- The Importance of Email Marketing
- How to Email Marketing
- What is Lead Magnet
- Make Great Content
- How to Write a Great Email News Letter
- Analytics
- Conclusion
Email marketing is the practice of sending various types of content to a list of subscribers via email. This content can serve to generate website traffic, leads, or even product signups. It's important that an email campaign's recipients have opted in to receive this content, and that each newsletter offers something valuable.
if you think email is dead, you're missing out on the real metrics. The truth? Email marketing is still going strong today, and is possibly the best possible strategy for your business.
Email marketing has been around forever, and for good reason. It's the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
Data from 2017 shows that most people are on email—85% of adult internet users in the US.
That beats out search engines by 15% and social media by 22%—not small numbers in an industry that gets excited over single-digit conversion rate improvements.
That's why building a successful email marketing campaign is more important than ever for entrepreneurs. But there's a problem—most people don't know how to do it right.
of course, no email campaign was ever built without getting permission to get started, so first, we'll need to focus on building a sizable email list.
There are many ways you can do this, of course. Some prefer to give something away for free while others simply offer a newsletter or product updates.
The Importance of Email Marketing :
We've covered the biggest question, what is email marketing, but haven't gotten into why email marketing is so very important for your business. Let's talk about that now.
Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy by the way), email remains the most effective way to nurture leads and turn them into customers.
There are many reasons you should make email marketing one of your top priorities, but here are the top 3:
1. Email is the #1 communication channel: Did you know that at least 99% of consumers check their email on a daily basis? That can't be said of any other communication channel.
2. You own your list : On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
3. Email just converts better : People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI(returns of investment) of 44000%. That's huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Email is simply the best way to make sales online.
How To Email Marketing :
how to get started with email marketing? Email marketing is made up of several moving pieces, but that doesn't mean it has to be complicated.
1. Use a comprehensive email builder:
The first step to creating an effective email marketing campaign is to use the best email builder. There are several options depending on your needs, including HubSpot, and MailChimp.
With a comprehensive email builder, you can create, optimize, and personalize your own email campaigns without needing any technical or graphic design experience.
2. Include personalization elements in the copy and excellent imagery :
Marketing emails need to be personalized to the reader and filled with interesting graphics.
Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand the point of the email.
3. Add an appropriate call-to-action :
Once you've included personalization elements and added your copy and images, it's time to add a call to action. Above all, exceptional marketing emails must contain a meaningful CTA.
After all, if brands are taking up subscribers' time -- and inbox space -- with another email, every message must have a point to it. Internet users get multiple emails per day -- why should they care about yours?
4. Make sure it's designed for all devices :
Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and mobile.
Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 73% of companies today prioritize mobile device optimization when creating email marketing campaigns.
You probably receive enough emails as it is, and it's tough to know which newsletters are worth subscribing to, so we've curated a list of some of our favorite examples.
Read on to discover some great email campaign examples and what makes them great -- or just skip ahead to the brands you already know and love.
To grow your email list, you need to attract people with a compelling offer. You need a lead magnet
What is a Lead Magnet?
A lead magnet (a.k.a. an optin bribe) is something awesome that you give away for free in exchange for an email address. It doesn't have to cost you anything to create; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost.
It can be absolutely anything you want, so long as it provides value to your visitors for free.
Some popular lead magnet examples are:
- ebooks
- A cheat sheet of tips or resources
- White papers or case studies
- A webinar
- Free trials or samples
- A free quote or consultation
- Quizzes or a self-assessment
- A coupon
The possibilities are endless!
Make Great Content :
Email marketing is all about expectations, and it's up to you to set them. If your call to action is strong, and your follow-up is consistent, then you can count on a positive campaign.
Almost all email service providers give you the option to create an autoresponder sequence, and it's imperative that you take advantage of it.
The initial follow-up email should be sent immediately as a way to introduce yourself and detail what you plan on doing with your new subscriber's email address. It's better to be long-winded and detailed than it is to be quick and unobtrusive, but if you can pull off quick and concise, then more power to you.
How to write a great email newsletter?
while the email might contain a list of product updates and images, it's balanced by a personal message or friendly memo. As a rule of thumb, try to use your newsletter as a way to further your relationship with the reader/customer rather than to pitch them. Save the pitch for unique updates, offers, and announcements.
Analytics :
Every service provider I've ever worked with provides complimentary analytics.
Though they're all important, the 3 most important to me are open rate, click-through rate, and unsubscribes. Let's break down each one and see what there is to learn from it.
When looking at open rates, it'll usually tell you how well you've built your relationship with readers. Ideally, people are excited to read your emails and open them quickly.
click-through rate, or CTR, shows how many people clicked on a link (if any) in your email.
unsubscribe rate tells you how many people have clicked the "unsubscribe" button at the bottom of your email.
CONCLUSION :
If you've been ignoring email marketing, it might be time to reevaluate your strategy. In this way Remember one thing your subscribers are more important so don't send irritating emails continuously...first if you get permission from your subscribers to send emails it's a good way. it creates a negative impact on your brand or organization...because bounce rate is very important in email marketing. ...
If you have any points about Email Marketing or Already Use Email Marketing Software Which one do you use..comment below.
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