ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

 WHY ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

Topics :

INTRODUCTION

AI IN DIGITAL MARKETING
AUTOMATION PROCESS
TOOLS
ADVANCED CUSTOMER PROFILLING
CONVERSION CHAT BOTS
CONCLUSION

​INTRODUCTION:

The use of artificial intelligence in business operations and practices has become a necessary rite of passage into the 21st century. 47% of digitally mature organizations—those with advanced digital practices—already have a defined AI strategy, and 84% of business executives agree that the incorporation of AI allows their company to sustain a competitive advantage.

Artificial intelligence (AI) has been disrupting different industries, including digital marketing, for quite some time. You've already heard this countless times, and this shows no sign of slowing.

New technology is already making digital marketers' lives much easier. And we can expect that further developments will improve the AI tools and systems that are already in use. In other words, AI is only getting better.

Some of these changes will be seismic, and as an early adopter you gain a competitive edge.

example of AI in digital marketing is the personalization of content a user sees while browsing a website. With the help of artificial intelligence, machines can track user spending habits and record what their preferences are. Afterward, AI can use that information to market similar products users will most likely be interested in. This process will help segment your audience base and drive sales with customized content. Both of these examples demonstrate how AI in digital marketing is transforming the space by helping brands increase productivity and revenue through the automation of tasks that once required human labor and intelligence.​

​Automation :

AI is going to help you create even more personalized campaigns and ads for customers and leads.

Current digital marketing techniques already include massive amounts of personalization.

We already have the tools and technology to differentiate between gender, age, interests, previous browsing behavior and much more. For example, its current practice for one target group to see different headlines and photos than another target group. But, personalization in digital marketing has only just begun.

With AI and machine learning you'll be able to be ultra-personal in your marketing campaigns.

When you use AI tools with personalization you can segment your audience into even smaller target groups. Instead of targeting an audience of 1000 people, you'll easily be able to create even smaller niche audiences of 10 people or even a single person.

Create ultra-personal experiences for people interested in your business. Ultra-personalization will be used on multiple channels from Facebook to Email and everything in between, and no doubt it will result in greater conversion rates.

Tools :

You can choose different tools to target different areas within your marketing strategy. If you're a small business with limited resources for marketing, opt for an AI tool that will help boost your advertising capabilities. If you're a large company looking for an edge over your competitors, consider using an SEO-based AI tool that will help you outrank them on SERPs. Whether you're marketing for a startup or a large corporation, here a couple of the top AI tools for digital marketing you can explore.

• Google cloud AI
• Zoomph
• Emarsys
• Blueshit
• Market brew
• The re cap

Google Cloud AI:

ud AI Google CloIf you want to create your own chatbot or talent network, use. For many digital marketing professionals, this is a safe and seamless tool to use for large-scale artificially intelligent products and services.

Zoomph:

Zoomph is an AI tool that measures sponsorship, audience behavior and ROI on social platforms. This tool also tracks the latest trends your brand can use to drive engagement and increase brand awareness on social media.

Emarsys:

The future of AI in digital marketing when it comes to B2C is personalization. The ability for brands to personalize the kind of content users see and interact with is everything on the World Wide Web filled with competition. 

Blueshift:

ueshiftBlIf marketing segmentation is an avenue you're looking to explore, is a tool that tracks each individual customer and reports what marketing actions are best suited for them based on their interaction history.

Market Brew:

BrewMarket One of the best tools for SEO teams, helps SEO professionals understand the changing landscape of search engines. For the most part, changes on search engines can take up to 60 days to take effect, but with Market Brew's new predictive services, you can update and change your ranking under 1.5 hours.

The Re-Cap:

AI in digital marketing is going to become more prominent from now on. Exploring how to use this technology for your brand not only has great benefits to your bottom line but will also prepare your business for the next evolution of technology. 

CONVERSATION CHATBOTS :​

It's crucial to offer your prospects answers to any questions they might have regarding your product or services as that can be a make-or-break factor to purchase. Similarly, once they decide to opt for your product, they'd like to start using it right away. Meaning they'll be frustrated if they don't understand how a certain feature works

CONCLUSION :

​​The future digital marketing is already moving on to AI the next level of digital marketing is fully automated concepts...in the future..

if u have any suggestions or queries please write them down..your own thoughts also...

thank you for reading this